About Us
Meet the team of brand and marketing experts behind LRobInspires. We create strategies that focus on your top priorities and make a difference in the world! The team is dedicated to helping non-profits, women-owned businesses, small businesses, and startups that are making a positive impact in the world. These are the companies we think should be heard. Their customers are the individuals we want to inspire. We’re ready to help them take their next step towards their futures and create the positive change they deserve.
We strive to foster a culture of purpose innovators. We’re here to create solutions that amplify messages and drive results.
Meet Liz Robinson
Founder, Chief Strategy Officer
Hi, I’m Liz Robinson, founder of LRobInspires. For nearly 30 years I’ve been a leader in implementing strategic brand and marketing programs. Now I am dedicated to inspiring non-profits, small businesses, and start-ups to successfully grow, increase awareness, and make positive change. Over my career, I’ve won several awards, both personally and with amazing teams, like the one below.
LRobInspires is on a mission to make a difference and drive positive change. Our collective expertise helps move concepts to realities and ideas into actions. We have created and curated relationships with global heroes to help them deliver the greatest impact. Our passion for improving our world at a global and local level is what drives us.
Our Team
A network of brand and marketing experts, creative thinkers, and purpose driven contributors. This team is handpicked to fit specific needs and industry expertise.
Amy Benoff
My passion for my family and my community is the driving force behind the work that I do. I love that my current role at LRobInspires gives me the opportunity to utilize the skills that I cultivated in the corporate world as director of HR for a national retail chain to impact my community locally and globally; and demonstrate to my four kids that we can make a positive impact on the world around us.
Katie Dyal
Katie is the owner and founder of The Collective Source, a fully-remote creative agency that specializes in digital marketing and content writing services. With a carefully-vetted team of project managers, proofreaders, and writers, we're able to work directly with business owners and marketing teams, as well as partner with other specialized agencies such as LRob Inspires, to elevate the quality and production of whatever content is needed with ease.
Catherine Gallagher
I’m an enthusiastic, innovative, team-oriented professional with 15+ years of marketing experience. I specialize in communications, marketing program management, marketing strategy and analytics, and digital marketing platforms. I have experience working for both large corporations and small businesses. My favorite part of what I do is building, facilitating, and maintaining positive and profitable relationships with clients. I live in Colorado with my husband and two sons. I enjoy all things outdoors – especially hiking, camping, and paddle boarding.
Shannon Giordano
Social media often gets a bad rap but I love social media when it's used for good: to connect us, to share authentically, and to build relationships. I’m passionate about helping mission-driven business owners and entrepreneurs build a strategy to authentically share their products and services online with the goal of getting the best return on investment from social media marketing.
Sandy Gonsalves
Spark Copywriting
I chose marketing as my college major because it sounded like shopping. It turned out to be a great fit, and for 20+ years. I immersed myself in all aspects of marketing in corporate America, launching national brands, bringing products to market, hitting aggressive lead gen goals, and creating in-house agencies. Knowing my true passions was both the written word and helping others, I migrated to the agency side, writing winning campaigns for major brands like American Express and Save the Children. Today, as a Boston-based copywriter, I blend my copywriting chops with marketing expertise to help purpose-driven organizations do more good work in the world.
Nelson Holland
Expand Creative Group
As Expand Creative Group’s co-founder, I began my design career 22 years ago as a graphic design intern at Lycos Media. I went on to earn an MFA in Graphic Design from Boston University and was honored to return years later to teach as a guest lecturer. After spending many years in-house, I started to see a gap in the communication between external agencies and internal stakeholders. When I met Tracy Shaw at Upromise in 2004, we knew one day we would form our own agency. The rest is history! In my free time, I love spending time with family. I'm also looking to add a great silk-screened concert poster to my collection (and finding a place to hang it) if anyone has any suggestions.
Lisa Marie Jackson
Sociable Consulting
As a digital marketing trailblazer with a broad background in creating, implementing, and managing impactful social media programs, I’ve worked with corporate teams and agencies of record across a variety of industry sectors to drive top-and bottom-line growth. After nearly a decade of living out my passion as a strategic social media marketing consultant, I have dedicated my passion to deliver solutions that are designed to inspire humanity. I partner with purpose-driven brands to create multichannel strategies that build authentic narratives, and forge meaningful relationships that convert into measurable business results. Together, we ignite change, inspire humanity, and influence outcomes—one social good campaign at a time. Lisa-Marie lives in Delaware with her husband and two kids.
Ken Robinson
KBRphoto
I began my career working for The Sunday Times Newspaper in London, and then moved to the U.S. over 25 years ago. Before all of that, I graduated in Graphic Design and Art History from Canterbury College of Art in England. It was there, during countless hours spent in the photographic studios, that my unconditional love for photography took hold. I have a deep-rooted passion in photographing people, sports, and all aspects of every-day life. My desire is to tell an unforgettable story in every photo I take. Ken lives in Holliston, Massachusetts with his wife, two kids, and three dogs, Sander, Becca and Zoey.
Riley Robinson
Stead-fast in LRob’s mission, I strive to deliver powerful social media content. My creative eye and dedicated love for our clients lay the groundwork for the resonating work I complete. I utilize skills I have cultivated in an array of diverse experiences, to unfold beautiful and most importantly positive breakthroughs. I bring a unique and comprehensive understanding of what’s required for advertising success in today’s complex media landscape. Riley is a current undergraduate student at Bentley University. She focuses her studies on social and digital media marketing.
Gemma Yu
As a project manager at LRobInspires for non-profits and women-owned businesses, I advance my project management expertise to deliver success. With experience in school organizations' account management and PR field, I have created multi-platform campaigns and driven to impressive performance. I’m passionate about our clients’ work and their meaningful mission, and I’m dedicated to delivering professional marketing knowledge and perspectives to amazing organizations.
Alex Schapira
Visual Concepts, LLC
My enthusiasm for video extends through all phases of the process in bringing a brand to life. I am an expert in all steps of production and extremely proficient with a wide range of pre-production and post-production tools. I have a network of vendors, suppliers, actors, and voice talent that I can bring to any project. My experience extends to a variety of media, but my true passion lies in telling compelling stories.
Tracy Shaw
Expand Creative Group
As Expand Creative Group’s co-founder, I have always had a knack for art and design and have been drawing and doodling for as long as I can remember. For the past 20 years, I've gotten to use those creative skills to solve user experience challenges and create visually engaging projects for clients. After more than a decade of working as an in-house designer, I was intrigued by the idea of branching out on my own to work with different types of clients. For quite a while, Nelson Holland (a coworker) and I had always talked about owning our own agency. And ECG was born! In my free time...I am a big fan of TV, movies, live music, dogs, Kevin Bacon, and Ryan Gosling…can you blame me?!
Hannah Solimano
Hi! My name is Hannah. I live in Rutland, Vermont and am a student at University of Vermont. Through LRobInspires, I started working for College Raptor last year with their social media team. Now, I work on their TikTok's and am showing upcoming college students what college life is like. I love to hike, ski, and run. I am soon to be a Junior and am studying nursing. I enjoy traveling and hope to study abroad one semester in the future.
“A small group of thoughtful people could change the world. Indeed, it’s the only thing that ever has.” — Margaret Mead
Organizations we support
We are amplifying those organizations that are making a difference in the world and are tied to our purpose. As a team, and as individuals, we support the following:
Where we add value:
Brand Vision and Strategy
Integrated and Cause Marketing
Effective and Efficient Communication
Influence, Collaboration, and Activation
Creative Vision and Execution
Digital and Social Strategies
User Interface and Experience
Storytelling and Content Strategy
Take a look at our
Industry awards
Let's connect and amplify your purpose!
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