About Us

Meet the team of brand and marketing experts behind LRobInspires. We create strategies that focus on your top priorities and make a difference in the world! The team is dedicated to helping non-profits, women-owned businesses, small businesses, and startups that are making a positive impact in the world. These are the companies we think should be heard. Their customers are the individuals we want to inspire. We’re ready to help them take their next step towards their futures and create the positive change they deserve.

We strive to foster a culture of purpose innovators. We’re here to create solutions that amplify messages and drive results.

brand and marketing expert and strategist

Meet Liz Robinson

Founder, Chief Strategy Officer

Hi, I’m Liz Robinson, founder of LRobInspires. For nearly 30 years I’ve been a leader in implementing strategic brand and marketing programs. Now I am dedicated to inspiring non-profits, small businesses, and start-ups to successfully grow, increase awareness, and make positive change. Over my career, I’ve won several awards, both personally and with amazing teams, like the one below.

LRobInspires is on a mission to make a difference and drive positive change. Our collective expertise helps move concepts to realities and ideas into actions. We have created and curated relationships with global heroes to help them deliver the greatest impact. Our passion for improving our world at a global and local level is what drives us.

Our Team

A network of brand and marketing experts, creative thinkers, and purpose driven contributors. This team is handpicked to fit specific needs and industry expertise.

Amy Benoff, brand and marketing expert

Amy Benoff

Chief Operating Officer

My passion for my family and my community is the driving force behind the work that I do. I love that my current role at LRobInspires gives me the opportunity to utilize the skills that I cultivated in the corporate world as director of HR for a national retail chain to impact my community locally and globally; and demonstrate to my four kids that we can make a positive impact on the world around us.

Katie Dyal

Editor in Chief, The Collective Source

Katie is the owner and founder of The Collective Source, a fully-remote creative agency that specializes in digital marketing and content writing services. With a carefully-vetted team of project managers, proofreaders, and writers, we're able to work directly with business owners and marketing teams, as well as partner with other specialized agencies such as LRob Inspires, to elevate the quality and production of whatever content is needed with ease.

Catherine Gallagher

Project Manager

I’m an enthusiastic, innovative, team-oriented professional with 15+ years of marketing experience. I specialize in communications, marketing program management, marketing strategy and analytics, and digital marketing platforms. I have experience working for both large corporations and small businesses. My favorite part of what I do is building, facilitating, and maintaining positive and profitable relationships with clients. I live in Colorado with my husband and two sons. I enjoy all things outdoors – especially hiking, camping, and paddle boarding.

Shannon Giordano

Social Media and Brand Strategist

Social media often gets a bad rap but I love social media when it's used for good: to connect us, to share authentically, and to build relationships. I’m passionate about helping mission-driven business owners and entrepreneurs build a strategy to authentically share their products and services online with the goal of getting the best return on investment from social media marketing.

Abril Gutierrez

Graphic Designer

As a graphic designer, my journey is woven with experiences in crafting not just designs, but meaningful concepts that resonate. From dreaming up ideas to giving life to graphics and layouts, I've got a knack for making those tough decisions – whether it's choosing the perfect font, finding that just-right image, or balancing readability with aesthetic contrasts. For me, it's not just about delivering results; it's about delivering the best, exceeding expectations, and making my clients' visions come alive.

Allison Harris Project Manager

Allison Harris

Project Manager

I am a seasoned project manager with experience across many industries from Finance and Insurance to Food and Hospitality. My expertise in process management highlights the art of bringing the right people together to solve complex problems, ultimately gaining efficiencies and allowing stakeholders to focus on their ‘real jobs.’ I am thrilled to be a part of LRobInspires and engage with their amazing list of inspiring clients. I earned my MBA from Duke’s Fuqua School of Business and live in Holliston with my husband and three teenage daughters.

Nelson Holland

Creative Director,
Expand Creative Group

As Expand Creative Group’s co-founder, I began my design career 22 years ago as a graphic design intern at Lycos Media. I went on to earn an MFA in Graphic Design from Boston University and was honored to return years later to teach as a guest lecturer. After spending many years in-house, I started to see a gap in the communication between external agencies and internal stakeholders. When I met Tracy Shaw at Upromise in 2004, we knew one day we would form our own agency. The rest is history! In my free time, I love spending time with family. I'm also looking to add a great silk-screened concert poster to my collection (and finding a place to hang it) if anyone has any suggestions.

Ken Robinson

KBR photography

I began my career working for The Sunday Times Newspaper in London, and then moved to the U.S. over 25 years ago. Before all of that, I graduated in Graphic Design and Art History from Canterbury College of Art in England. It was there, during countless hours spent in the photographic studios, that my unconditional love for photography took hold. I have a deep-rooted passion in photographing people, sports, and all aspects of every-day life. I desire to tell an unforgettable story in every photo I take. Ken lives in Holliston, Massachusetts with his wife, two kids, and three dogs, Sander, Becca, Zoey, and Hudson.

Dan St. Peter

Digital Designer
Visual Web Developer

I am a versatile digital designer and visual web developer who believes in the balance of aesthetics, functionality, and speed. Web design is both an art and a science, requiring a sophisticated blend of creativity and technical expertise. I create websites that look great visually and function seamlessly, contributing to the growth and success of businesses. My expertise includes web design, UX/UI, web development, branding, and digital marketing. I am proficient with standards-based HTML5/CSS3 and multiple Content Management Systems including Webflow, WordPress, Framer, HubSpot COS, and Shopify. Throughout my career, I have developed over 150 websites.

Ariel Walovitch

Ambassador Program Director

My passion lies in creating community. I begin this journey at Hillel, an organization for Jewish college students that was looking to expand outreach. I quickly noticed that content from students’ social accounts had significantly more impact on our overall engagement. It was then that I implemented a student ambassador internship program for the University of Pittsburgh. The program not only increased engagement but broke records across their social platforms. Similarly, I created a successful ambassador program at Brandeis University as director of social media strategy. I’m bringing this passion to life now for LRobInspires. Our ambassadorships provide individuals the opportunity to elevate their voices and influence their peers in positive meaningful ways.

Alex Schapira

Senior Video Producer,
Visual Concepts, LLC

My enthusiasm for video extends through all phases of the process in bringing a brand to life. I am an expert in all steps of production and extremely proficient with a wide range of pre-production and post-production tools. I have a network of vendors, suppliers, actors, and voice talent that I can bring to any project. My experience extends to a variety of media, but my true passion lies in telling compelling stories.

Gemma Yu

Project and Community Manager

As a project manager at LRobInspires for non-profits and women-owned businesses, I advance my project management expertise to deliver success. With experience in school organizations' account management and PR field, I have created multi-platform campaigns and driven to impressive performance. I’m passionate about our clients’ work and their meaningful mission, and I’m dedicated to delivering professional marketing knowledge and perspectives to amazing organizations.

Tracy Shaw

Creative Director,
Expand Creative Group

As Expand Creative Group’s co-founder, I have always had a knack for art and design and have been drawing and doodling for as long as I can remember. For the past 20 years, I've gotten to use those creative skills to solve user experience challenges and create visually engaging projects for clients. After more than a decade of working as an in-house designer, I was intrigued by the idea of branching out on my own to work with different types of clients. For quite a while, Nelson Holland (a coworker) and I had always talked about owning our own agency. And ECG was born! In my free time...I am a big fan of TV, movies, live music, dogs, Kevin Bacon, and Ryan Gosling…can you blame me?!

Hannah Solimano

TikTok Content Creator

Hi! My name is Hannah. I live in Rutland, Vermont and am a student at University of Vermont. Through LRobInspires, I started working for College Raptor last year with their social media team. Now, I work on their TikTok's and am showing upcoming college students what college life is like. I love to hike, ski, and run. I am soon to be a Junior and am studying nursing. I enjoy traveling and hope to study abroad one semester in the future.

“A small group of thoughtful people could change the world. Indeed, it’s the only thing that ever has.” — Margaret Mead

Organizations we support

We are amplifying those organizations that are making a difference in the world and are tied to our purpose. As a team, and as individuals, we support the following:

Where we add value:

Brand Vision and Strategy

Integrated and Cause Marketing

Effective and Efficient Communication

Influence, Collaboration, and Activation

Creative Vision and Execution

Digital and Social Strategies

User Interface and Experience

Storytelling and Content Strategy

Take a look at our

Industry awards

Let's connect and amplify your purpose!

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