Services
How we can help
LRobInspires is ready to help articulate your organization’s unique culture, brand, business strategies, and overall message to the world. We create authentic, transparent, and relevant communication programs to help organizations stand out and create lasting relationships with those who matter most to their brand. It’s all about contributing to the success of your organization with the solutions that are most applicable to your needs.
Great brands use their strongest elements to make lasting impressions, not only in one’s mind but in one’s heart.
How it works
Insight
Strategy
Development & Design
Integration
Activation
Insight
Gaining insight into a brand starts with knowing what one expects from and enjoys about it. A brand must know its true advocates and its adversaries. This is key when it comes to identifying the level of a brand’s awareness and attitude with employees, customers, prospects and other key stakeholders. It’s incredibly valuable to gain as many different perspectives as you can. We can help.
Qualitative Research
Quantitative Research
Competitive Research/Insight
Customer Profiles
Internal Brand Brainstorming
Brand Workshop – Find your Purpose
Strategy
It’s our job to help organizations develop a straightforward, hardworking brand that is accessible to all audiences. A well-thought-out strategy will help connect the brand to the business strategy, the company’s strengths, and deliver to its clients and employees.
Vision Quest/Creation
Brand Purpose, Personality, Tone, and Voice
Rebranding Strategy and Execution
Customer Experience Strategy
Ongoing Strategic Consultation
Development & Design
A recognizable brand starts with consistent messaging across all communications, both internal and external. Content development starts with the written expression of your brand. Wherever and whenever a customer comes across the brand, the experience must be consistent, and it must deliver on its promise. From there we step into the visual brand: the logo, color, typeface, graphics, and imagery.
Tagline, Logo, and Color Palette
Strategy and Development
Brand Story Development
Visual Brand Development and Identity
Content Strategy across Channels
Brand Standard and Template Development
Integration
Now that your brand is defined in voice and visual you need to integrate it into your most valuable assets. Brand integration ultimately increases your brand’s equity and recognition, allowing it to reach its audiences consistently across channels. It’s important to reach your audience in the best place and time for them, since every consumer digests messaging differently. Some like to read, some like to watch video, some like to listen, so you’ll want to make sure you’re covered.
Integrated Marketing Plan
Website Creation/Enhancement
Social Media Strategy/Campaigns
Video Strategy/Storytelling
Media Placement through PR and Advertising
Activation
Brand activation is bringing the brand alive in the hearts and minds of its audiences. Activating the brand includes making emotional and believable connections through interaction and experience.
Customer and Employee Engagement
Advocate Programs
Brand Celebrations and Launch Events
Sample Campaigns and Experimental Events
Conferences and Summits with Influencers
Speaking Opportunities
Podcasts/Blogs/Product Demonstrations
Additional Services
There are so many pieces of a brand to consider. All of them play an important role in ensuring all audiences see, feel, and connect to your brand in a meaningful way. We offer additional services to make sure you have all the categories covered with both your internal and external audiences.
Branded Environments
Leadership Engagement
Employee Brand Programs
Brand Training, Workshops, and Events
Brand Architecture
Public Relations
Advocate Programs
